The business problem.
The brand needed to feel memorable on a busy storefront while retaining enough refinement for cups, menus, and packaged products.
Café & Hospitality
Golden Tea Café
A welcoming café identity with warmth and ritual.
A mark with a clear reason to exist.
Layered tea and earth tones evoke warmth, aroma, and an inviting daily ritual, giving the café a distinct identity beyond a simple cup icon.
The design response.
A warm emblem and flexible tonal palette create a coherent experience across the physical café, takeaway packaging, and social media.
Color and typography.
#624737#D4AF73#EBDDC5Typography approach
Characterful display lettering supported by warm, approachable forms.
AaDesigned to work in the real world.
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