The business problem.
The logo had to remain recognizable on bottle labels, delivery vehicles, cartons, and small caps without becoming visually complicated.
Water & Beverages
A concentrated blue identity expresses purity and reliability while maintaining the strong shelf recognition required in a crowded beverage category.
The logo had to remain recognizable on bottle labels, delivery vehicles, cartons, and small caps without becoming visually complicated.
A clear single-color core mark makes production consistent and gives the brand a dependable presence across packaging and distribution touchpoints.
#24418A#6FB9E8#FFFFFFSimple, highly legible lettering for packaging and distribution.
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