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Case study / 03

Real Estate

Al Saleh Real Estate

A property identity with structure, permanence, and distinction.
Al Saleh Real Estate
01 / The idea

A mark with a clear reason to exist.

Deep navy and architectural gold establish a sense of permanence and value. The compact symbol is designed to remain recognizable from a property listing to a building sign.

02 / The challenge

The business problem.

The company required a premium presence without falling back on a generic roofline or skyline symbol.

03 / The solution

The design response.

An ownable geometric mark and disciplined two-color system give the identity authority across sales material, signage, digital listings, and corporate stationery.

04 / Identity system

Color and typography.

#202554
#A27E45
Typography approach

Formal bilingual lettering designed to support a premium property brand.

05 / Applications

Designed to work in the real world.

Development signage
Al Saleh Real Estate — Development signage
Property brochure
Al Saleh Real Estate — Property brochure
Sales office
Al Saleh Real Estate — Sales office
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