Borooj Real Estate

A vertical property mark designed to signal progress.

01 / The idea

A mark with a clear reason to exist.

The vertical construction of the mark suggests upward movement and built form while keeping the expression abstract and proprietary.

02 / The challenge

Borooj needed to look modern and development-focused without resembling the many tower icons used across the real estate category.

03 / The solution

A concise indigo symbol creates a memorable silhouette that scales from site boards and architectural documents to mobile property listings.

04 / Identity system

#2D3278

#4956A5

Typography approach

Geometric supporting typography with clear, modern proportions.

05 / Applications

Site hoarding

Project folder

Property portal

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